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Our Purpose

A uniquely powerful discipline, running has the ability to transform the body, heal the mind and enrich the soul.

We understand that running is a profoundly personal experience, one that can take you to the very depths of your inner-self. As such, we'll never make assumptions as to why you run.

Our sole purpose is to create the garments worthy of accompanying you on that journey.

Collection 001 - Voluntary Discomfort

Our first collection is an homage to the ancient principles of stoicism.

Considered a “low philosophy”, its noble tenets have inspired runners in their darkest moments for centuries.

Cold tones reflect the humble virtues of the stoic, whilst the minimalist aesthetic is interspersed with stoic messaging, to remind you that running and suffering are inseparable.

Collection 002 - Pursuit of Suffering

"People will do anything, no matter how absurd, in order to avoid facing their own souls.

"One does not become enlightened by imagining figures of light, but by making the darkness conscious."

- Carl Jung

Collection 003 - Transcendence

"Through suffering the runner finally silences the ego.

"In this elevated state the limitations of space and time wither away, and the transcendent runner emerges."

The Collection