The Acid Philosophy
A uniquely powerful discipline, running has the ability to transform the body, heal the mind and enrich the soul.
We understand that running is a profoundly personal experience, one that can take you to the very depths of your inner-self. As such, we'll never make assumptions as to why you run.
Our sole purpose is to create the garments worthy of accompanying you on that journey.
The Acid Hare
Running is as much about suffering as it is satisfaction; as much about discomfort as it is pleasure.
Our runners understand this harsh duality, and the split-faced hare embodies it.
Pleasure & Pain
Acid (trip) /asɪdˈtrɪp/ A psychedelic experience and temporary altered state of consciousness.
Acid (lactic) /laktɪkˈasɪd/ A colourless acid produced in the muscle tissues during strenuous exercise.
Collection 001 - Voluntary Discomfort
Our first collection is an homage to the ancient principles of stoicism.
Considered a “low philosophy”, its noble tenets have inspired runners in their darkest moments for centuries.
Cold tones reflect the humble virtues of the stoic, whilst the minimalist aesthetic is interspersed with stoic messaging, to remind you that running and suffering are inseparable.
'Man conquers the world by conquering himself.' - Zeno of Citium